It is assumed that grand narratives are ineffective today in an age of ‘post-ideology’. But even in a world said to be run by algorithms, story is key in locking people into the grid. So much it has been said about control through gamification but much too little is discussed of the role of story. And if indeed our social media are a radical mix of interactive game and non/fiction, could they then not be considered a metafiction? And what does this imply on the rules of engagement? Could we hop in and out? Could we alter our timelines almost as if we were time traveling?